Boston Beer Company Teams Up with Dialed Action Sports for Twisted Tea Commercial
When it comes to unforgettable action and bold branding, the Boston Beer Company, the nation’s 4th largest beverage manufacturer, has raised the bar. The company recently wrapped up the filming of an electrifying Twisted Tea television commercial featuring Dialed Action Sports’ FMX (Freestyle Motocross) athletes. The result? A high-energy production set to captivate audiences and showcase the thrilling synergy between action sports and iconic branding. The shoot, held in Austin, Texas, featured two elite Dialed Action FMX athletes performing jaw-dropping synchronized backflips over a monster truck. To amplify the spectacle, pyrotechnics lit up the stunt while drones zipped between the airborne riders, capturing breathtaking aerial footage of their incredible moves.
Dialed Action Sports didn’t just provide world-class athletes for the commercial. The company’s management staff played a pivotal role in ensuring the success of the project. From equipment specifications to designing and integrating Twisted Tea’s branding elements, Dialed Action worked closely with the production team to infuse the beverage’s identity into every detail.
The FMX ramps, athlete apparel, helmets, and even the bikes were meticulously customized with Twisted Tea’s logos and signature colors, creating a seamless blend of action sports and branding. Central to the stunt was a massive monster truck positioned between two towering takeoff and landing ramps, where the athletes launched into synchronized backflips over an 80-foot gap. This stunning visual not only highlighted the athletes’ precision but also reinforced Twisted Tea’s bold and adventurous image.
This collaboration underscores how action sports can elevate a brand’s marketing efforts. By combining FMX’s high-octane appeal with Boston Beer Company’s Twisted Tea, the commercial bridges the gap between adrenaline-fueled entertainment and relatable, lifestyle-driven branding. The use of commercial production techniques, including drone cinematography and pyrotechnics, ensures that the ad will resonate across TV and digital platforms, leaving a lasting impression on audiences.
Looking Ahead
With the successful completion of this commercial, the Boston Beer Company and Dialed Action Sports have set a new standard for incorporating FMX stunts into brand storytelling. This project not only highlights the versatility of action sports in TV and film production but also paves the way for future collaborations between bold brands and action sports experts.
Stay tuned for the release of the Twisted Tea commercial and see how Boston Beer Company and Dialed Action Sports are redefining marketing with adrenaline and creativity.
