Event Services And Planning

Beyond providing top-tier athletic talent, Dialed Action Sports can facilitate the complete build-out of your next retailer tour, brand activation, or street-team event. From equipment fabrication to signage and branding, and even freight services, Dialed Action Sports can help you bring your activation event to life.

Contact us today to discuss your project needs and objectives.

Case Studies

In-store activations and custom equipment

Dialed Action Sports and Bell Helmets teamed up to create an easily-deployable mini marketing tour to deploy across the American Northwest. The program, developed for Fred Meyer retail locations, featured nesting performance equipment that also served as moving crates to transport the retailer’s branded activation items. The equipment was specifically designed to allow indoor shows due to frequent rain in the region.

Performances at sea!

Dialed Action Sports created custom performance equipment for performances on board The USS Carl Vinson aircraft carrier while underway in the Pacific Ocean.

In partnership with Schwinn Bikes and Naval Retailer NEX, Dialed Action Sports fabricated large-scale custom performance equipment, supervised the shipping and loading of all equipment and conducted a series of performances in the ship’s hangar bay while at sea, 100 miles off the coast of Mexico. The event also included a customized performance bike and custom branded handout items.

Custom googlized performance bike

Dialed Action Sports conducted a successful 5-day campaign in support of Silicon Valley’s Bike to Work Day. The collaboration included Google and Schwinn Bikes, aiming to raise awareness about biking as a sustainable commuting option. A specially designed “googlized” performance bike added a unique touch to the event, showcasing the partnership’s creativity and commitment.

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